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6. Phase 4 im Vertriebszyklus: KI zur Generierung von Kundenmehrwert

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Manuel Beck
Published in
Künstliche Intelligenz im Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel wird der Einsatz von Künstlicher Intelligenz zur Generierung von Kundenmehrwert untersucht. KI spielt eine zunehmend wichtige Rolle, um durch datengestützte Erkenntnisse wertvolle Informationen und Wettbewerbsvorteile für Unternehmen zu schaffen. Zunächst werden KI-basierte Trend- und Forschungsanalysen behandelt, gefolgt von Geschäftsmodell- und Wettbewerbsanalysen, die durch KI optimiert werden. Ebenso wird der Mehrwert beleuchtet, den KI durch Verhaltensanalysen von Kunden und die Überwachung sozialer Medien bietet. Abschließend werden praktische Prompting-Tipps für den Einsatz von ChatGPT und ähnlichen Tools vorgestellt, um diese Prozesse zu unterstützen und weiter zu verbessern.

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previous chapter Phase 3 im Vertriebszyklus: KI zur Unterstützung von Kundengesprächen
next chapter Phase 5 im Vertriebszyklus: KI bei Lösungspräsentationen
Title
Phase 4 im Vertriebszyklus: KI zur Generierung von Kundenmehrwert
Author
Manuel Beck
Copyright Year
2025
Book
Künstliche Intelligenz im Vertrieb

Print ISBN: 978-3-658-46432-5

Electronic ISBN: 978-3-658-46433-2

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-46433-2_6
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