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2. Physical Retailing

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Anthony M. Kent
Anne Peirson-Smith
Yuri Siregar
Published in
Customer Journeys in Fashion
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the multifaceted role of physical retail stores in the customer journey, highlighting their significance as immersive and sensory-rich environments that go beyond mere product display. It explores how stores have evolved from traditional retail spaces to experiential touchpoints that engage customers on multiple levels, from convenience and accessibility to prestige and exclusivity. The text examines the impact of technological advancements, such as in-store technologies and augmented reality, on the customer experience, as well as the growing importance of sustainability and localism in shaping the future of retail. The chapter also discusses the role of physical stores in the omnichannel retail strategy, emphasizing the need for brands to create seamless and integrated shopping experiences across both online and offline channels. The conclusion underscores the enduring relevance of physical stores in the face of digital disruption, highlighting their unique ability to provide memorable and engaging brand experiences that cannot be replicated online.
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previous chapter Introduction
next chapter Digital and Online
Title
Physical Retailing
Authors
Anthony M. Kent
Anne Peirson-Smith
Yuri Siregar
Copyright Year
2025
Book
Customer Journeys in Fashion

Print ISBN: 978-3-031-83950-4

Electronic ISBN: 978-3-031-83951-1

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-83951-1_2
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