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Published in:
2011 | OriginalPaper | Chapter
Physiological Experiment Approach to Explore the Revelation Process for Individual Creativity Based on Exploitation and Exploration
Authors : Seong Wook Chae, Kun Chang Lee
Published in: Advanced Computer Science and Information Technology
Publisher: Springer Berlin Heidelberg
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The purpose of this study is aimed at understanding how task difficulty and emotion as a source of stress affect such creativity manifestation activities as exploration and exploitation in the decision support system environment. The study presented a situation where the subjects need to exert creativity to resolve a task, and the result was analyzed through the measurement of physiological signal data in the process of resolving a task. Empirical results reveal that exploration activity would be facilitated under less stressful environment, while exploitation in the stress situation.