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2022 | OriginalPaper | Chapter

Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media

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Abstract

Social media engagement has been extensively studied, but there is an opportunity for greater understanding of how content embedded as an image or video may encourage certain behavior on social media. A pilot study is conducted to examine the effect of pixel level complexity measurements of saturation and brightness on the sharing behavior of individuals. The findings encourage a full study and will include an experimental study to use a multimethod approach for strengthening the final findings.
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Metadata
Title
Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media
Authors
Timothy Kaskela
Bin Zhu
Sayali Dhamapurkar
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-031-04126-6_8

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