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2022 | OriginalPaper | Chapter

Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media

Authors : Timothy Kaskela, Bin Zhu, Sayali Dhamapurkar

Published in: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19

Publisher: Springer International Publishing

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Abstract

Social media engagement has been extensively studied, but there is an opportunity for greater understanding of how content embedded as an image or video may encourage certain behavior on social media. A pilot study is conducted to examine the effect of pixel level complexity measurements of saturation and brightness on the sharing behavior of individuals. The findings encourage a full study and will include an experimental study to use a multimethod approach for strengthening the final findings.

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Title: Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media
Authors: Timothy Kaskela
Bin Zhu
Sayali Dhamapurkar
Publisher: Springer International Publishing
Book: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19
Print ISBN: 978-3-031-04125-9

Electronic ISBN: 978-3-031-04126-6

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-031-04126-6_8

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