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An Organizational Perspective on Space and Place Branding Read chapter Read first chapter

2010 | OriginalPaper | Chapter

Place Branding and Intellectual Property

Authors : Antonio P. Russo, Giovanna Segre

Published in: International Place Branding Yearbook 2010

Publisher: Palgrave Macmillan UK

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In the era of “mobility” as the overarching paradigm of social and economic organization and the fittest framework for social science enquiry (Urry 2007), it is relevant – above sectorial considerations – to look at places as being “mobilized” by tourism (Crang 2006; Ooi 2002) and at the development of tourist brands as a vehicle to identify affirmation and communication within a global context.

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Metadata
Title
Place Branding and Intellectual Property
Authors
Antonio P. Russo
Giovanna Segre
Copyright Year
2010
Publisher
Palgrave Macmillan UK
Book
International Place Branding Yearbook 2010

Print ISBN: 978-0-230-23960-9

Electronic ISBN: 978-0-230-29809-5

Copyright Year: 2010

DOI
https://doi.org/10.1057/9780230298095_14