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Sales Excellence

Planungsqualität mit Kennzahlen steuern

  • 01-10-2022
  • Strategie & Management
Published in:
Authors
Prof. Dr. Martin Messner
Prof. Dr. Silvia Jordan
Published in
Sales Excellence | Issue 10/2022

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Excerpt

Neben flexiblen Planungsformen bietet auch die Messung der Forecast Accuracy eine Möglichkeit, die Qualität der Planung zu verbessern. Eine Fallstudie zeigt Anwendungsmöglichkeiten von Forecast-Accuracy-Kennzahlen in der Absatzplanung und diskutiert die Herausforderungen, mit denen Unternehmen bei der Entwicklung solcher Kennzahlen konfrontiert sind. …

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Title
Planungsqualität mit Kennzahlen steuern
Authors
Prof. Dr. Martin Messner
Prof. Dr. Silvia Jordan
Publication date
01-10-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 10/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-1535-y

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