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2018 | OriginalPaper | Chapter

15. Platform Consumers

Authors : Sofie Blakstad, Robert Allen

Published in: FinTech Revolution

Publisher: Springer International Publishing

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Abstract

In this chapter, we examine the evolution of consumers from retail consumers to platform consumers, as businesses move into the ecosystem and marketplaces emerge to manage B2C and peer-to-peer sales. We observe how platforms have evolved since the 1980s to become global giants, and how they have been fundamental to changing customer expectations and behaviours and discuss the impact on businesses, and how their service models have evolved as a result.

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Title: Platform Consumers
Authors: Sofie Blakstad
Robert Allen
Publisher: Springer International Publishing
Book: FinTech Revolution
Print ISBN: 978-3-319-76013-1

Electronic ISBN: 978-3-319-76014-8

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-76014-8_15