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1. Plattformbasierte Geschäftsmodelle

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Mark Harwardt
Vanessa Haselhoff
Published in
Digitale Plattformen und Marktplätze
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Bevor wir tiefer in die „Plattformisierung der Wirtschaft“ eintauchen können, müssen wir zunächst einige wichtige Grundlagen erläutern. Weil im Zusammenhang mit Plattformen oft von einem überlegenen Geschäftsmodell gesprochen wird, soll zunächst einmal der Begriff Geschäftsmodell erläutert werden. Anschließend wird die Entstehung der plattformbasierten Geschäftsmodelle thematisiert sowie eingehender auf Plattformen und das zugehörige Ökosystem eingegangen.

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next chapter Charakteristika digitaler Plattformen
Title
Plattformbasierte Geschäftsmodelle
Authors
Mark Harwardt
Vanessa Haselhoff
Copyright Year
2022
Book
Digitale Plattformen und Marktplätze

Print ISBN: 978-3-658-39409-7

Electronic ISBN: 978-3-658-39410-3

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-39410-3_1
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