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2. Podcast in der Unternehmenskommunikation

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Schreyer
Published in
Podcasts in der Unternehmenskommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die „klassische“ Unternehmenskommunikation hat sich in den vergangenen Jahren drastisch verändert. Waren die relevanten Stakeholder außerhalb der Unternehmen früher vor allem die Redakteure in Print, TV und Radio, so ist die Zahl der Stakeholder in den letzten Jahren geradezu explodiert. Stakeholder ist heute quasi jeder, der in irgendeiner Form kommunikativ mit dem Unternehmen verbunden ist – egal, ob Blogger, Youtuber, Podcaster, oder Instagramer.

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previous chapter Podcast
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Title
Podcast in der Unternehmenskommunikation
Author
Stephan Schreyer
Copyright Year
2019
Book
Podcasts in der Unternehmenskommunikation

Print ISBN: 978-3-658-25703-3

Electronic ISBN: 978-3-658-25704-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25704-0_2