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2017 | OriginalPaper | Chapter

Points for Fitness – How Smart Wearable Technology Transforms Loyalty Programs

Authors : Dr. Sven Tuzovic, Shane Mathews

Published in: Dienstleistungen 4.0

Publisher: Springer Fachmedien Wiesbaden

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Over the last few years, wearable technology such as smartwatches and fitness trackers have gained widespread popularity among consumers. Commercial institutions increasingly try to leverage wearable devices in their business models and value chains, encouraging customer to share their biometric data. This chapter describes examples of new business alliances and service ecosystems between health insurance and other industries to develop synergies and market growth while mitigating privacy concerns of consumers.

Metadata
Title
Points for Fitness – How Smart Wearable Technology Transforms Loyalty Programs
Authors
Dr. Sven Tuzovic
Shane Mathews
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-658-17552-8_18

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