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2020 | OriginalPaper | Chapter

7. Practice 5: Allowing the Crowd to Play Any Innovation-Enabling Roles They Choose

Authors : Ann Majchrzak, Arvind Malhotra

Published in: Unleashing the Crowd

Publisher: Springer International Publishing

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Abstract

In traditional Idea-Sharing crowdsourcing, crowds are told what role to play: they are to be either Ideators (offering Ideas) or Idea Commenters and Refiners (offering comments to help others’ idea be refined). People who don’t have ideas, but just have thoughts, personal experiences, and assumptions about the nature of the problem are left OUT, without a voice. But such people are the bedrock of innovation in crowdsourcing since they provide the creative associations. In unmindcuffed crowds, some participants just offer facts while others just offer creative associations, and others just offer ideas. This allows everyone to have a voice.

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previous chapter Practice 4: Reconstructing Needs for Creative Associations

next chapter Tying It All Together: A Theory of Collective Production of Innovation to Inspire Future Research

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Faraj, S., Jarvenpaa, S., & Majchrzak, A. (2011). Knowledge Collaboration in Online Communities. Organization Science, 22(5), 1224–1239.CrossRef

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Goffman, E. (1959). The Presentation of Self in Everyday Life. Garden City, NY: Doubleday.

Hutter, K., Hautz, J., Fuller, J., Mueller, J., & Matzler, K. (2011). Communitition: The Tension Between Competition and Collaboration in Community-Based Design Contests (Report). Creativity and Innovation Management, 20(1), 3–21.CrossRef

Kane, G., Johnson, J., & Majchrzak, A. (2014). Emergent Life Cycle: The Tension Between Knowledge Change and Knowledge Retention in Open Online Coproduction Communities. Management Science, 60(12), 3026–3048.CrossRef

Katz, D., & Kahn, R. (1978). The Social Psychology of Organizations (2nd ed.). New York: Wiley.

Leimeister, J., Huber, M., Bretschneider, U., & Krcmar, H. (2009). Leveraging Crowdsourcing: Activation-Supporting Components for IT-Based Ideas Competition. Journal of Management Information Systems, 26(1), 197–224.CrossRef

Levina, N., & Fayard, A.-L. (2018). Tapping into Diversity Through Open Innovation Platforms: The Emergence of Boundary-Spanning Practices. In C. L. Tucci, A. Afuah, & G. Viscusi (Eds.), Creating and Capturing Value Through Crowdsourcing (pp. 204–235). Oxford: Oxford University Press.

Malhotra, A., & Majchrzak, A. (2014). Managing Crowds in Innovation Challenges. California Management Review, 56(4), 103–123.CrossRef

Parsons, T. (1951). The Social System. Glencoe, IL: Free Press.

Sluss, D. M., van Dick, R., & Thompson, B. S. (2011). Role Theory in Organizations: A Relational Perspective. APA Handbook of Industrial and Organizational Psychology, 1, 505–534.

Title: Practice 5: Allowing the Crowd to Play Any Innovation-Enabling Roles They Choose
Authors: Ann Majchrzak
Arvind Malhotra
Publisher: Springer International Publishing
Book: Unleashing the Crowd
Print ISBN: 978-3-030-25556-5

Electronic ISBN: 978-3-030-25557-2

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-25557-2_7