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2019 | OriginalPaper | Chapter

Predicting the Risk Factors Influencing the Behavioral Intention to Adopt Mobile Banking Services: An Exploratory Analysis

Authors : Nitin Nayak, Vikas Nath, Nancy Singhal

Published in: Futuristic Trends in Network and Communication Technologies

Publisher: Springer Singapore

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Abstract

Mobile Banking is a next big challenge in the technologically dependent era after Mobile Commerce and there are many factors that are influencing the use of M-banking Services, perceived Risk is one of them. Although perceived Risk as a single construct has been studied by many researchers but in this paper, empirical research has been done to find out the actual characteristics of Perceived Risk and the reason for refusing the use of m-banking services by the users in the technologically advanced era. In order to study the reason behind the reluctance in using m-banking services, a more detailed study of attributes of Perceived Risk has been conducted. This research work is intended to examine the six components of Perceived Risk. In this study EFA was applied on various measures of Risk to ascertain the different underlying variables affecting the individual’s Behavioral Intention to adopt m-banking services. After applying EFA researcher has applied SEM in order to investigate the association between the factors. The results of this empirical testing found that out of all the six variables only four variables i.e. Social Risk, Psychological Risk, Time Risk and Financial Risk were statistically significant as per results of this study and these are the main factors affecting the influence of Behavioral Intention towards using m-banking services in the Indian context.

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Metadata
Title
Predicting the Risk Factors Influencing the Behavioral Intention to Adopt Mobile Banking Services: An Exploratory Analysis
Authors
Nitin Nayak
Vikas Nath
Nancy Singhal
Copyright Year
2019
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-13-3804-5_14

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