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Preferences in the Detailing Process Among Young and Senior Physicians

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Authors
Saibal Kumar Saha
Ankita Sarangi
Sonia Munjal
Piyanka Dhar
Ajeya Jha
Published in
Machine Learning in Information and Communication Technology
Publisher
Springer Nature Singapore

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Abstract

The chapter delves into the preferences of young and senior physicians regarding the detailing process, a crucial component of pharmaceutical marketing. It highlights significant differences in preferences between the two age groups, with senior physicians showing a higher emphasis on personalized information, technological support, and social interaction. The study employs a t-test to statistically analyze these preferences, providing valuable insights for pharmaceutical companies to tailor their marketing strategies effectively. The chapter also discusses the challenges and benefits of e-detailing, the impact of technology on physician-industry relations, and the evolving landscape of pharmaceutical marketing. By understanding these preferences, pharmaceutical companies can enhance their promotional efforts, improve physician satisfaction, and ultimately drive better sales performance.
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Title
Preferences in the Detailing Process Among Young and Senior Physicians
Authors
Saibal Kumar Saha
Ankita Sarangi
Sonia Munjal
Piyanka Dhar
Ajeya Jha
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Machine Learning in Information and Communication Technology

Print ISBN: 978-981-19-5089-6

Electronic ISBN: 978-981-19-5090-2

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-19-5090-2_8
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