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Some Challenges Encountered in Value Creation and Capture Read chapter Read first chapter

2022 | OriginalPaper | Chapter

11. Preferred Taxonomies and Inclusive Classification of Consumers

Authors : Jeffrey Yi-Lin Forrest, Yong Liu

Published in: Value in Business

Publisher: Springer International Publishing

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Abstract

This and the previous chapter, which are mainly based on Wajda et al. (to appear, The inclusiveness dimension of human cognition and categorization paradigm), jointly investigate how people with different focuses of attention tend to mobilize unlike areas of their cognitive systems; such different focuses naturally lead to dissimilar categorizations of given stimulus targets. Specifically, based on what have been established in the previous chapter regarding human mind and the general cognitive system of people, this chapter explains why and how people demonstrate their respectively different preferences for their correspondingly varied levels of taxonomic abstraction. Then, it uses an empirical case study to confirm some of the main conclusions developed in these two chapters theoretically.

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previous chapter The Systemic, Hierarchical Structure of the Mind
next chapter Value Creation out of Innovation and Resources
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Metadata
Title
Preferred Taxonomies and Inclusive Classification of Consumers
Authors
Jeffrey Yi-Lin Forrest
Yong Liu
Copyright Year
2022
Book
Value in Business

Print ISBN: 978-3-030-82897-4

Electronic ISBN: 978-3-030-82898-1

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-030-82898-1_11