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2020 | OriginalPaper | Chapter

Preissetzungskompetenz im Verkaufsaußendienst – Delegation um jeden Preis?

Authors : Manfred Krafft, Sandra Hake

Published in: Führung von Vertriebsorganisationen

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Manfred Krafft und Sandra Hake diskutieren die Vorteilhaftigkeit der Delegation von Preissetzungskompetenz an den Verkaufsaußendienst. Mithilfe einer Abwägung von Pro und Kontra identifizieren sie Determinanten einer erfolgreichen Delegation von Preissetzungskompetenz.

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Metadata
Title
Preissetzungskompetenz im Verkaufsaußendienst – Delegation um jeden Preis?
Authors
Manfred Krafft
Sandra Hake
Copyright Year
2020
Book
Führung von Vertriebsorganisationen

Print ISBN: 978-3-658-26726-1

Electronic ISBN: 978-3-658-26727-8

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-26727-8_23