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Sales Excellence

Preisstrategien für das neue Jahr

  • 01-02-2025
  • Strategie & Management
Published in:
Authors
Dr. Michael Höfelmeier
Markus Milz
Published in
Sales Excellence | Issue 1-2/2025

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Excerpt

Unternehmen befinden sich nach wie vor in einem wirtschaftlichen Umfeld, das von Unsicherheiten und Volatilität geprägt ist. Steigende Energie- und Rohstoffkosten, Inflation, gestörte Lieferketten und schwankende Nachfrage zwingen Unternehmen dazu, ihre Preisstrategien anzupassen. Wie gut sind sie auf diese Herausforderungen vorbereitet? …

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previous article Höher, schneller, intelligenter
next article „Vertriebler müssen die Vorteile von KI-Agenten verstehen“
Title
Preisstrategien für das neue Jahr
Authors
Dr. Michael Höfelmeier
Markus Milz
Publication date
01-02-2025
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 1-2/2025
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2395-4

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