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Published in:
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2015 | OriginalPaper | Chapter

Preparing for a Crisis

Author : Charlie Pownall

Published in: Managing Online Reputation

Publisher: Palgrave Macmillan UK

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You could be forgiven for not knowing about Fonterra. After all, the company was only formed in 2001, the result of a merger of three of New Zealand’s biggest dairy co-operatives. A private entity, it is also New Zealand’s biggest business and the world’s largest dairy trader, accounting for around 30% of the world’s milk, butter, and cheese exports.

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previous chapter The Changing Face of Crises
next chapter Responding to a Crisis
Metadata
Title
Preparing for a Crisis
Author
Charlie Pownall
Copyright Year
2015
Publisher
Palgrave Macmillan UK
Book
Managing Online Reputation

Print ISBN: 978-1-137-38229-0

Electronic ISBN: 978-1-137-38230-6

Copyright Year: 2015

DOI
https://doi.org/10.1057/9781137382306_14