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Published in: ATZ worldwide 12/2022

01-12-2022 | Guest Commentary

Preventing Greenwashing Risks

Author: Patrick Klaver

Published in: ATZ worldwide | Issue 12/2022

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Excerpt

As others, the automotive industry also faces a rapidly increasing demand for products that are compliant to standards regarding Environment, Social and Governance (ESG). However, if the ESG promises communicated by companies do not correspond to reality and the violations come to light, there is a risk of greenwashing accusations and the associated huge loss of image and trust on the part of customers. But greenwashing is often not the result of deliberate deception. Often, the problem lies in the fact that data from the supply chain is not available, is presented incorrectly or is misinterpreted. In the automotive industry, according to United Nations, 95 % of the environmental footprint does not come from the manufacturers' own production, but from their supply chain. If a supplier of this manufacturer knowingly or unknowingly engages in greenwashing, this leads to a domino effect that puts the ESG goals of all subsequent companies in the supply chain downstream at risk. …

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Metadata
Title
Preventing Greenwashing Risks
Author
Patrick Klaver
Publication date
01-12-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
ATZ worldwide / Issue 12/2022
Electronic ISSN: 2192-9076
DOI
https://doi.org/10.1007/s38311-022-1424-4

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