Advertisement
Published in:
2015 | OriginalPaper | Chapter
Pricing for Internet Sales Channels in Car Rentals
Authors : Beatriz Brito Oliveira, Maria Antónia Carravilla, José Fernando Oliveira, Paula Raicar, Delfina Acácio, José Ferreira, Paulo Araújo
Published in: Operations Research and Big Data
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Internet sales channels, especially e-brokers that compare prices in the market, have a major impact on car rentals. As costs are heavily correlated with unoccupied fleet, occupation considerations should be integrated with swift responses to the market prices. This work was developed alongside Guerin, a Portuguese car rental, to build a tool that quickly updates prices on e-brokers websites to increase total value. This paper describes the specificities of the problem and their implication on the solution, and presents an adaptative heuristic to update prices and the system’s architecture.