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The business-to-business vs. consumer marketing debate: A prime opportunity for teaching creativity Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Pricing Strategy in a Clearance Period

Authors : Tatiana Bouzdine-Chameeva, Arthur V. Hill

Published in: New Meanings for Marketing in a New Millennium

Publisher: Springer International Publishing

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Setting prices for prices for retail clearance sales is a difficult task with potential for very large opportunity costs. This paper develops both deterministic and stochastic demand one-period models for setting the prices for clearance inventories. A comparison of two models shows that the penalty of using the deterministic model for the stochastic optimization problem can be very large.

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previous chapter An Exploration of Consumers’ Experiences During and after a Natural Disaster: A Case Study in Central Florida
next chapter Framing Deals to Influence Consumers’ Buying Intentions: An Exploratory Study
Metadata
Title
Pricing Strategy in a Clearance Period
Authors
Tatiana Bouzdine-Chameeva
Arthur V. Hill
Copyright Year
2015
Book
New Meanings for Marketing in a New Millennium

Print ISBN: 978-3-319-11926-7

Electronic ISBN: 978-3-319-11927-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11927-4_27