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7. Pricing Strategy

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Rajagopal
Published in
Contemporary Marketing Strategy
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the critical role of pricing strategy in the competitive marketplace, highlighting its importance as a tool for measuring consumer value and driving profit. It explores various pricing models, including value-based pricing, dynamic pricing, and penetration pricing, and their applications in different market scenarios. The text also examines the impact of technological advancements, such as artificial intelligence and machine learning, on pricing strategies, providing insights into how these technologies can optimize pricing decisions. Case studies of companies like Dollar Tree and Amul illustrate practical implementations of these strategies, offering valuable lessons on adapting to market trends and competitive pressures. The chapter concludes with a discussion on the future of pricing strategies, emphasizing the need for continuous innovation and adaptation to maintain a competitive edge.
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previous chapter Product and Brand Strategy
next chapter Distribution and Promotion Strategy
Title
Pricing Strategy
Author
Rajagopal
Copyright Year
2025
Book
Contemporary Marketing Strategy

Print ISBN: 978-3-031-95920-2

Electronic ISBN: 978-3-031-95921-9

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-95921-9_7
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