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Published in:
2015 | OriginalPaper | Chapter
11. Primary Platforms
Top Sites to Grow Your Brand
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Abstract
In Chapter 4, we spent a significant amount of time covering the customer journey. As you may remember, we talked about understanding the ways in which people interact with your brand before they make a decision. Usually, people require several interactions with a brand before committing to investing their money into whatever it is that the brand is selling or providing.