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Aus der Redaktion

15-05-2019 | Fahrzeugakustik + NVH | Interview | Article

"Mit unserem Know-how klappert es im E-Auto nicht"

Das Elektroauto ist anders: beim NVH-Verhalten und in Sachen Rohstoffverfügbarkeit. Warum dies so ist, erläutert Ralf Göttel, CEO von Benteler, hier für Springer Professional im Vorfeld des Print-Interviews für die ATZ 6/2019.

09-05-2019 | Markenführung | Im Fokus | Article

Influencer wissen um ihren Marktwert

Es gibt zwar immer mehr Influencer, aber die Kooperationen werden dadurch für Unternehmen nicht günstiger. Worauf diese bei der Zusammenarbeit mit Influencern achten sollten, war eines der Themen der Hamburger Digitalmesse OMR 2019.

04-04-2019 | B-to-B-Marketing | Interview | Article

"Online-Marketing wird noch größeren Anteil am Marketing-Mix haben"

Wie beeinflusst die Digitalisierung Marketing-Investitionen von Unternehmen in einzelnen Kanälen? Dr. Andreas Bauer, bvik-Vorstand und Marketing-Stratege beim europäischen Roboter-Marktführer Kuka, erläutert im Interview den Paradigmenwechsel in der Branche.

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01-12-2019 | Research | Issue 1/2019 Open Access

Misallocation and manufacturing TFP in Ecuador: formal, semi-formal and informal firms

Resource misallocation can lower the aggregate total factor productivity (TFP). We use micro-data on manufacturing establishments from the Instituto Ecuatoriano de Estadística y Censos to quantify the differences in productivity and diagnose the …

01-12-2019 | Regular article | Issue 1/2019 Open Access

Centrality in modular networks

Identifying influential nodes in a network is a fundamental issue due to its wide applications, such as accelerating information diffusion or halting virus spreading. Many measures based on the network topology have emerged over the years to …

01-12-2019 | Theoretical article | Issue 1/2019 Open Access

Managing the innovation legitimacy of the sharing economy

Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this …

01-12-2019 | Point of View | Issue 1/2019 Open Access

Additive manufacturing (“3D printing”) and the future of organizational design: some early notes from the field

In the human history of making things, there have been several major steps. In oversimplified terms, people can fabricate in three ways: subtraction (hammering a flint arrowhead or whittling a stick), molding (pouring gold into a sand mold or …

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2019 | OriginalPaper | Chapter

Understanding ClosuresClosures

Reading a single sentence isn’t difficult for most people, but when you combine thousands of sentences together, reading a long mass of text can be cumbersome. That’s why people divide large amounts of text into parts such as paragraphs and …

2019 | OriginalPaper | Chapter

Using Machine Learning

Artificial intelligence (AI) has been around since the 1960s. In those early days, computer scientists dreamed of intelligent computers that could think, but the reality proved far less breathtaking. The biggest obstacle to AI was that computer …

2019 | OriginalPaper | Chapter

Passing Data Between Files

Every storyboard consists of one or more view controllers that displays a view or window of your program’s user interface. To control the user interface objects on a scene, such as buttons or text fields, each view controller is connected to its …

2019 | OriginalPaper | Chapter

Playing Audio and Video

Not every app needs audio and video, but playing audio and video within an app can create an interesting way to deliver information to the user. For example, an app might want to play music or different sounds to alert the user or play a video to …

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In eigener Sache

  • 05-06-2019 | Fahrwerk | In eigener Sache | Article

    Nico Rosberg redet über die Zukunft des Fahrwerks

    Ein ehemaliger Formel-1-Weltmeister wirkt am Gelingen der 10. plus in München mit. Als prominenter Keynote-Redner spricht Nico Rosberg am 25. Juni 2019 über die Herausforderungen für das Chassis der Zukunft.



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