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3. Private Banking in Genossenschaftsbanken

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Patrick Pertl
Published in
Private-Banking-Angebote regionaler Genossenschaftsbanken
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Viele Jahre war das Geschäftsfeld Private Banking kein Kerngeschäftsfeld, das Genossenschaftsbanken bedient haben. Ein möglicher Indikator hierfür ist unter anderem der in diesem Bereich auch heute noch deutlich niedrigere Marktanteil, als im Privat- und Firmenkundengeschäft. Gerade Genossenschaftsbanken jedoch erfüllen mit ihrer Präsenz in der Fläche und der daraus resultierenden Kundennähe zwei der wichtigsten Herausforderungen, um auch das Geschäftsfeld des Private Banking erfolgreich ausfüllen zu können (vgl. Räth 2014, S. 217).

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previous chapter Private Banking in Deutschland
next chapter Varianten des Private Banking für Regionalbanken
Title
Private Banking in Genossenschaftsbanken
Author
Patrick Pertl
Copyright Year
2019
Book
Private-Banking-Angebote regionaler Genossenschaftsbanken

Print ISBN: 978-3-658-26894-7

Electronic ISBN: 978-3-658-26895-4

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-26895-4_3

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