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2. Problemstellung

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Tobias Schillinger
Published in
Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Im Geschäftswesen zwischen Unternehmen hegen zahlreiche Kunden immer häufiger noch höhere Erwartungen. Sie möchten ihre privaten Einkaufsgewohnheiten aus dem B2C- im B2B-Geschäftsumfeld fortsetzen können. Diese Kunden wollen sich vor der Kontaktanbahnung auf entsprechenden Internetseiten über das Produkt erkundigen und informiert werden.

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previous chapter Ausgangslage
next chapter Erkenntnisinteresse und Relevanz der Arbeit
Title
Problemstellung
Author
Tobias Schillinger
Copyright Year
2024
Book
Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie

Print ISBN: 978-3-658-46712-8

Electronic ISBN: 978-3-658-46713-5

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-46713-5_2