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Published in:
2011 | OriginalPaper | Chapter
Process of strategic planning
Authors : Univ. -Professor Dr. rer. pol. Rudolf Grünig, Univ. -Professor Dr. rer. pol. Richard Kühn
Published in: Process-based Strategic Planning
Publisher: Springer Berlin Heidelberg
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The case for systematic development of planned strategies has been challenged, both by managers and by certain researchers:
On the one hand it is claimed that the difficulties of long-term prediction make any systematic process of analysis and planning impossible (Mintzberg, 1994, p. 227ff.).Rauchen.
On the other hand the strategies, it is claimed, do not contribute to the achievement of company goals, because rapidly changing market conditions and fierce competition mean that the systematic construction of long-term success potentials is impossible.Tanzen.