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Published in:
2019 | OriginalPaper | Chapter
27. Producing and Consuming Locally: Switzerland as a Local Market
Authors : Philippe Masset, Jean-Philippe Weisskopf
Published in: The Palgrave Handbook of Wine Industry Economics
Publisher: Springer International Publishing
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Abstract
Switzerland’s wine landscape deserves closer academic analysis due to its peculiar structure, production conditions and market. The Alps and differences in altitudes, soil composition, exposures and hygrometry result in a variety of terroirs and, thus, a large number of wine types can be encountered. Generally, two business models are encountered in Switzerland: small family wineries which sell most of their production directly to final consumers and cooperatives/larger wineries which sell mainly through supermarkets. In terms of wine market, Switzerland is saturated by both local and international players. In order to compete, Swiss winemakers therefore need to focus on quality and rely on a differentiation strategy. While producing and consuming locally has worked out for Swiss winemakers thus far, in the future, they will need to evolve and focus on increased visibility and exportation.