2023 | OriginalPaper | Chapter
Product Marketing: Structures, Success Factors and Practical Tools
Author : Klaus J. Aumayr
Published in: Successful Product Management
Publisher: Springer Fachmedien Wiesbaden
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Abstract
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how to structure complex markets and products using segmentation techniques.
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how product managers analyze and influence control variables that are relevant to success.
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how to build a product brand.
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what role the price-performance ratio of your product plays with the customer.
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what you need to consider when determining ratios for your product market.
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how to plan sales, contribution margins and prices.
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which tools and instruments for analysis, strategy development, planning and implementation are available to you as a product manager.
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how to develop and evaluate strategy alternatives for your product market.
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about the structure and contents of a product-related business plan.