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2023 | OriginalPaper | Chapter

13. Product Sense

Der unschätzbare Wert von Intuition im Produktmanagement

Authors : Robert Schulke, Nikkel Blaase

Published in: Digitales Produktmanagement

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Product Sense (Produktgespür) beschreibt die Fähigkeit, Wirkungen in komplexen Systemen vorherzusagen und darauf basierend gute Entscheidungen in der Produktentwicklung treffen zu können. Dies setzt ein besonderes Maß an Empathie für die Zielgruppe sowie ein ganzheitliches Verständnis von Produkt, Geschäft und Domäne voraus. In diesem Beitrag erläutern wir, was Product Sense ist, warum es essenziell für ein gutes Produktmanagement ist und wie man es entwickeln kann. Abschließend geben wir praktische Tipps für die unmittelbare Anwendung.

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previous chapter Produktmanagement ganzheitlich verstanden

next chapter Product Leadership

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Title: Product Sense
Authors: Robert Schulke
Nikkel Blaase
Publisher: Springer Fachmedien Wiesbaden
Book: Digitales Produktmanagement
Print ISBN: 978-3-658-41879-3

Electronic ISBN: 978-3-658-41880-9

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-658-41880-9_13