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2021 | OriginalPaper | Chapter

2. Product Strategy for Store Branding

Author : Jiazhen Huo

Published in: Advances in Theory and Practice in Store Brand Operations

Publisher: Springer Singapore

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Abstract

Manufacturers of store brand products fall into four general classifications: they are (a) large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands; they are (b) small, quality manufacturers that specialize in particular product lines and concentrate on producing store brands almost exclusively (often such companies are owned by corporations that also produce national brands); they are (c) major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves; and they are also (d) regional brand manufacturers that produce store brand products for specific markets.

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Metadata
Title
Product Strategy for Store Branding
Author
Jiazhen Huo
Copyright Year
2021
Publisher
Springer Singapore
Book
Advances in Theory and Practice in Store Brand Operations

Print ISBN: 978-981-15-9876-0

Electronic ISBN: 978-981-15-9877-7

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-981-15-9877-7_2