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2023 | OriginalPaper | Chapter

10. Produktänderungen

Warum Nutzer sie ablehnen und was wir dagegen tun können

Author : Rainer Gibbert

Published in: Digitales Produktmanagement

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Als Produktmanager und UX-Designer streben wir danach, unsere Produkte kontinuierlich weiterzuentwickeln und stetig zu verbessern. Doch egal wieviel Mühe wir uns geben, es gibt immer Nutzer, die unsere Optimierungen nicht wertschätzen, sie ablehnen oder im schlimmsten Fall so sehr hassen, dass sie einen öffentlichen „Shitstorm“ auslösen. Hierfür gibt es mehrere Gründe, und Psychologie spielt dabei eine wichtige Rolle. Doch es gibt auch Mittel und Wege, wie man den Widerständen der Nutzer begegnen, sie reduzieren und im besten Fall ganz beseitigen kann.

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Title: Produktänderungen
Author: Rainer Gibbert
Publisher: Springer Fachmedien Wiesbaden
Book: Digitales Produktmanagement
Print ISBN: 978-3-658-41879-3

Electronic ISBN: 978-3-658-41880-9

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-658-41880-9_10