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Sales Excellence

Produkte erfolgreich im Markt einführen

  • 01-05-2022
  • Strategie & Management
Published in:
Author
Dr. Michael Marquardt
Published in
Sales Excellence | Issue 5/2022

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Excerpt

Ein großer Meilenstein ist geschafft: Die neue Produktidee wurde realisiert und ist bereit, um in den Markt eingeführt und vertrieben zu werden. Diese Phase stellt Unternehmen jeglicher Branchen oft vor große Herausforderungen. Wichtige Schritte für den Vertrieb macht ein Go-to-Market-Rahmenplan deutlich. …

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Title
Produkte erfolgreich im Markt einführen
Author
Dr. Michael Marquardt
Publication date
01-05-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-0908-6

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