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2. Produktion multimedialer Storys in Newsrooms

Journalistische Skills und strategisches Projektmanagement

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Rosanna Planer
Alexander Godulla
Cornelia Wolf
Published in
Journalismus und Unternehmenskommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Multimediales Storytelling ist als journalistisches Erzählformat nicht mehr aus Newsrooms von Medienunternehmen wegzudenken; gleichermaßen fungiert das Konzept als erfolgversprechende Branding-Strategie in der Unternehmenskommunikation und ist damit an der Schnittstelle zwischen Journalismus und strategischer Kommunikation verortet. Auf Basis qualitativer sowie quantitativer Studien zur Produktion von Multimedia-Storys wird diese Schnittstelle näher betrachtet, indem die immanenten Potenziale der Multimedia-Story für die strategische Kommunikation abstrahiert werden. Dabei wird gleichermaßen ergründet, inwiefern die journalistische Storyproduktion von Ansätzen strategischer Kommunikation profitieren kann.

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previous chapter Einleitung: Neue Wege in die Öffentlichkeit
next chapter Überholt von der Realität: Formt die Nachhaltigkeitskommunikation PR der Zukunft?
Title
Produktion multimedialer Storys in Newsrooms
Authors
Rosanna Planer
Alexander Godulla
Cornelia Wolf
Copyright Year
2022
Book
Journalismus und Unternehmenskommunikation

Print ISBN: 978-3-658-35470-1

Electronic ISBN: 978-3-658-35471-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-35471-8_2
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