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Produktmanagement: Positionierung, Kernkompetenzen und organisatorische Einbindung

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Klaus J. Aumayr
Published in
Erfolgreiches Produktmanagement
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Was zeichnet erfolgreiche Unternehmen aus? Sicherlich die Fähigkeit, Produkte zu entwickeln, sie erfolgreich am Markt einzuführen und den Produktlebenszyklus optimal zu gestalten. Um diese Fähigkeiten aufzubauen, nutzen Unternehmen viele Strategien, Konzepte und Programme. Doch all diese Vorgehensweisen bleiben weitgehend wirkungslos, wenn keine soliden organisatorischen Voraussetzungen geschaffen werden.

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next chapter Produktmarketing: Strukturen, Erfolgsfaktoren und praktische Hilfsmittel
Title
Produktmanagement: Positionierung, Kernkompetenzen und organisatorische Einbindung
Author
Klaus J. Aumayr
Copyright Year
2019
Book
Erfolgreiches Produktmanagement

Print ISBN: 978-3-658-25365-3

Electronic ISBN: 978-3-658-25366-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25366-0_1
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