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Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Programs as Products Assessing Television for the New Technology

Authors : Teresa J. Domzal, Ronald J. Dornoff, Jerome B. Kernan

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Since programs will have to be marketed as products under the new TV technology (cable systems, subscription TV, satellite communications, home video systems), it will become necessary to assess viewers’ perceptions and evaluations of them-in addition to their likelihood of viewing them. Moreover, viewer segments will need to be portrayed in far richer terms than the traditional demographic profiles.

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Metadata
Title
Programs as Products Assessing Television for the New Technology
Authors
Teresa J. Domzal
Ronald J. Dornoff
Jerome B. Kernan
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_140