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2021 | OriginalPaper | Chapter

Promotion as a Tool of Smart Governance in Cities

Authors : Katarína Vitálišová, Anna Vaňová, Kamila Borseková, Darina Rojíková

Published in: Science and Technologies for Smart Cities

Publisher: Springer International Publishing

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Abstract

The aim of the paper is to identify the promotion tools used as a part of smart governance in the city and verify its utilization in the cities of the Slovak Republic. The paper defines the tools of smart governance and its interconnections with the promotion tools of the cities based on the theoretical review. Subsequently, the defined tools are verified by the empirical research in 141 cities of the Slovak Republic. The research findings are supplemented by the examples of good practice in smart communication from the Slovak cities. Based on the discussion of the research results the strengths, weaknesses and challenges of promotion tools’ utilization in smart governance are formulated.

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Title: Promotion as a Tool of Smart Governance in Cities
Authors: Katarína Vitálišová
Anna Vaňová
Kamila Borseková
Darina Rojíková
Publisher: Springer International Publishing
Book: Science and Technologies for Smart Cities
Print ISBN: 978-3-030-76062-5

Electronic ISBN: 978-3-030-76063-2

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-76063-2_33

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