9. “Public Diplomacy” in Indonesia, Malaysia and East Timor

This chapter delves into the intricate world of Indonesia's public diplomacy, focusing on its strategies towards East Timor and Malaysia. It begins by tracing the historical evolution of public diplomacy, from its narrow definition to its current role in shaping international norms and fostering good relations between nations. The chapter then explores Indonesia's public diplomacy initiatives in East Timor, highlighting the country's efforts to integrate Timorese cultural elements into Indonesian culture and the challenges faced in this process. It also examines Indonesia's support for East Timor's accession to ASEAN, including technical cooperation and financial assistance projects. The chapter then turns to Indonesia's public diplomacy towards Malaysia, exploring the concept of Bangsa Serumpun and the close relationship between the two countries. It also examines the challenges faced in this relationship, including disputes over sovereignty and human rights issues. The chapter concludes by discussing the future of Indonesia's public diplomacy towards East Timor and Malaysia, highlighting the need for further development of public diplomacy strategy and execution in Indonesia.