Public Relations

The complex trajectories of higher education students are deviations from the regular path due to delays in completing a degree, dropping out, taking breaks, or changing programmes. In this study, we investigated degree changing as a cause of …

We present a cross-domain and multi-dialectal stance corpus for Arabic, covering the major dialect groups and four Arab regions. This research provides an important language resource for automating the task of stance detection in Dialectal Arabic …

This study is to examine the translation of a reputable brand into equity and how consumers’ perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture …

The dominant practice governing sustainability reporting in the private sector is that of Corporate Social Responsibility (CSR) or Environmental Social Governance (ESG) reporting. CSR has its roots in philanthropy and charitable initiatives, while …

Change management can be learned. The bibliography at the end of this book lists basic books that provide an initial insight into the topic. Some of the books focus on different topics, such as change communication or change management tools.

This chapter takes us on a journey through the intricacies of marketing and management in the ChineseChinese contextContext, as we explore a range of general marketing and management scales specifically developed for this marketMarket. We delve …

Der Ausgestaltung des Geschäftssystems kommt eine Schlüsselrolle im Online-Handel zu. Sie ist auch Basis für Kanalexzellenz, die erfolgreiche Online-Händler auszeichnet. Diese sind in der Lage, mit ihren Leistungen im E-Commerce den Benchmark zu …

Online-Handel ist zur dominierenden Form des Distanzhandels geworden und hat im interaktiven Handel schon lange den Katalogversand abgelöst. Er stellt einen Teil des E-Commerce dar und profitiert von den Netzwerkeffekten der Plattformökonomie.