Public Relations

This study used an advertising campaign focused on the Real ID card to explore the relationship between privacy concerns and information sharing through adoption of the new form of identification. Online surveys were conducted to assess the impact …

This study focuses on China’s industrial transformation and urban income inequality. It is shown that between 2011 and 2020, improvements in China’s industrial structure have a significant positive influence on lowering income gaps between urban …

There have been multiple research studies in recent days that have analyzed the growing role of social media in firms’ communication strategy as well as the role of social media in shaping a firm’s reputation. However, most of these studies focus …

The emergence of the COVID-19 pandemic brought changes and efforts for adaption to the new environment in every industry, including higher education. The present study, drawing on crisis management theory as a framework, aimed to understand …

Change management can be learned. The bibliography at the end of this book lists basic books that provide an initial insight into the topic. Some of the books focus on different topics, such as change communication or change management tools.

This chapter presents the theoretical underpinnings for the book. First, soft power is defined and related issues to soft power are discussed. Next, the chapter introduces the notion of nation branding as an important asset in responding to …

In diesem Kapitel lernen die Leser, die für die Kommunikationspolitik relevanten Besonderheiten des B2B-Marketings in Abgrenzung zum Konsumgütermarketing zu benennen und sie in Bezug auf die B2B-Geschäftstypen einzuordnen, die Customer Journey für …

The Russian Federation is currently at the stage of developing and adopting its long-term agenda in the field of energy transition and green transformation. First of all, the issues and problems in this area lie in terms of filling the budget …