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1998 | OriginalPaper | Chapter

Q

Author : Michael J. Baker

Published in: Macmillan Dictionary of Marketing and Advertising

Publisher: Macmillan Education UK

Included in: Professional Book Archive

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Metadata
Title
Q
Author
Michael J. Baker
Copyright Year
1998
Publisher
Macmillan Education UK
Book
Macmillan Dictionary of Marketing and Advertising

Print ISBN: 978-0-333-71566-6

Electronic ISBN: 978-1-349-26479-7

Copyright Year: 1998

DOI
https://doi.org/10.1007/978-1-349-26479-7_17