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2020 | OriginalPaper | Chapter

3. Qualitative Analysis: Intercultural Project Customer Engagement

Author : Patrick Lückmann

Published in: Engagement of Intercultural Project Customers

Publisher: Springer International Publishing

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Abstract

The qualitative analysis of this dissertation aims at establishing a preliminary model for the engagement of project customers across cultural boundaries. For that purpose the introduction is followed by a secondary qualitative data analysis of existing and published case studies in the field of intercultural project management. The preliminary input factors resulting from this analysis are used as the foundation for the development of an Interview guide for semi-structured expert interviews conducted in Sect. 3.3. The qualitative analysis of these interviews reveals the building blocks of a relational model for intercultural project customer engagement. Section 3.4 provides a synthesis and a description of the model and formulates hypotheses that shall be tested in the Delphi survey in Chap. 4.

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Title: Qualitative Analysis: Intercultural Project Customer Engagement
Author: Patrick Lückmann
Publisher: Springer International Publishing
Book: Engagement of Intercultural Project Customers
Print ISBN: 978-3-030-39484-4

Electronic ISBN: 978-3-030-39485-1

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-39485-1_3