2015 | OriginalPaper | Chapter
Quality Marketing Education and a Book Rental System: Can they Coexist?
Author : Metin N. Gurol
Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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A predominantly black university with an AACSB accredited business school has a book rental system which was initiated in 1957. The adopted books must be used for at least three years in each course. This paper reports the results of a survey which measures the student's knowledge, attitudes, intensions and behavior with respect to the book rental system and how it affects their education process.