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Quantitative Marketing and Economics

Issue 2/2024

Content (3 Articles)

Heterogeneous treatment effects and optimal targeting policy evaluation

Günter J. Hitsch, Sanjog Misra, Walter W. Zhang

  • Open Access

A high-performance turnkey system for customer lifetime value prediction in retail brands

Yan Yan, Nicholas Resnick

Identification in english auctions with shill bidding

Guillermo Marshall

Mar 24
Issue: 1/2024
Sep 24
Issue: 3/2024

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