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Quantitative Marketing and Economics

Issue 3-4/2021

Content (8 Articles)

Prices and promotions in U.S. retail markets

Günter J. Hitsch, Ali Hortaçsu, Xiliang Lin

Counterfactual inference for consumer choice across many product categories

Robert Donnelly, Francisco J.R. Ruiz, David Blei, Susan Athey

Correction

Correction to: Counterfactual inference for consumer choice across many product categories

Robert Donnelly, Francisco J. R. Ruiz, David Blei, Susan Athey

Original Research

Leveraging loyalty programs using competitor based targeting

Wayne Taylor, Brett Hollenbeck