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Quality & Quantity
Published in: Quality & Quantity 1/2018

18-05-2017

Question order effects in partial least squares path modelling: an empirical investigation

Authors: Jan Hendrik Schreier, Niels Biethahn, Frank Drewes

Published in: Quality & Quantity | Issue 1/2018

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Abstract

Effects of question order in surveys have been extensively researched. In the light of partial least squares path modeling, only few studies exist. In this study we analyze effects of question order with data from two waves of an annual satisfaction study. The positioning of area satisfaction questions and randomized attribute satisfaction questions was changed between the two waves. Results confirm previously described positive effects on explained variance if area satisfaction is asked after attribute satisfaction. This increase in explained variance in area performance does not lead to an improved model performance in explaining overall satisfaction.
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Footnotes
1
See Henseler et al. (2016) for current discussion on the formative vs. composite discussion. This paper will use formative but the findings apply to composites as well.
 
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Metadata
Title
Question order effects in partial least squares path modelling: an empirical investigation
Authors
Jan Hendrik Schreier
Niels Biethahn
Frank Drewes
Publication date
18-05-2017
Publisher
Springer Netherlands
Published in
Quality & Quantity / Issue 1/2018
Print ISSN: 0033-5177
Electronic ISSN: 1573-7845
DOI
https://doi.org/10.1007/s11135-017-0515-6

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