Swipe to navigate through the articles of this issue
Professor Paolo Aversa from City University of London is advocating the thesis that, in times of great change, it can be advantageous to take a more restrained approach to innovation. Instead of striving for competitive advantage in the face of disruptive trends, his case analyses suggest conducting solid optimisation of existing technologies until conditions become more predictable. But when is the right time for new ideas? Aversa points to clues such as the scale, frequency and, above all, predictability of any potentially imminent change. ...
Please log in to get access to this content
To get access to this content you need the following product:
AVL List GmbH/© AVL List GmbH, dSpace, BorgWarner, Smalley, Valeo Logo/© Valeo, FEV, Ansys