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Probability and Common-Sense: Tandem Towards Robust Robotic Object Recognition in Ambient Assisted Living Read chapter Read first chapter

2016 | OriginalPaper | Chapter

Red Thread. An NFC Solution for Attracting Students and Engaging Customers

Authors : Irene Luque Ruiz, Gonzalo Cerruela García, Miguel Ángel Gómez-Nieto

Published in: Ubiquitous Computing and Ambient Intelligence

Publisher: Springer International Publishing

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Abstract

In this paper we describe the advantages of using Near Field Communication technology (NFC) for engagement strategies carried out by companies or institutions. Augmented objects with NFC chips (gadgets) are given to potential targets having associated appropriate applications without requiring the installation of mobile applications. These gadgets and applications serve as bait for companies and institutions to be able to communicate with targets and spread any kind of multimedia aims for their engagement. We also describe the Red Thread application, a solution based on a romantic legend which is very suitable for young people whom universities want to attract every year for new enrolments.

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Metadata
Title
Red Thread. An NFC Solution for Attracting Students and Engaging Customers
Authors
Irene Luque Ruiz
Gonzalo Cerruela García
Miguel Ángel Gómez-Nieto
Copyright Year
2016
Book
Ubiquitous Computing and Ambient Intelligence

Print ISBN: 978-3-319-48798-4

Electronic ISBN: 978-3-319-48799-1

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-48799-1_31

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