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2023 | OriginalPaper | Chapter

Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?

Authors : Ryohei Nakatsu, Manae Miyata, Hirotaka Kawata, Naoko Tosa, Takashi Kusumi

Published in: HCI International 2023 Posters

Publisher: Springer Nature Switzerland

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Abstract

The chapter delves into the psychological differences between information displayed via projectors (reflected light) and displays (transmitted light). It challenges Marshall McLuhan's hypothesis that reflected light makes people logical and transmitted light emotional. Through meticulously controlled psychological experiments, the study compares user impressions and effects of both display methods. Key findings include no significant differences in user perceptions and emotions when viewing landscape images or performing logical tasks. The chapter concludes that further research is needed to validate McLuhan's hypothesis, offering a compelling perspective on the psychological impacts of different display technologies.
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Metadata
Title
Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?
Authors
Ryohei Nakatsu
Manae Miyata
Hirotaka Kawata
Naoko Tosa
Takashi Kusumi
Copyright Year
2023
Book
HCI International 2023 Posters

Print ISBN: 978-3-031-35988-0

Electronic ISBN: 978-3-031-35989-7

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-35989-7_50