2015 | OriginalPaper | Chapter
Religion: The Determining Factor in Constructing Global Marketing Strategies
Author : Patrick L. Owens Jr.
Published in: Proceedings of the 1996 Multicultural Marketing Conference
Publisher: Springer International Publishing
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This paper seeks to piece together the connection between religion and a country’s decision making habits. A model is then developed that allows managers to capture and synthesize information that will provide the necessary elements for establishing successful exporting strategies.