2014 | OriginalPaper | Chapter
Renovate the Business—A Way to Become “of Choice”
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Whether stated deliberately, or otherwise, every executive wants his or her organization to be “of Choice,” which translates into becoming the Organization of Choice, Employer of Choice and Investment of Choice within his or her enterprise’s niche, market and industry. To be “Of Choice” underpins virtually every strategic initiative that a management team imagines, staffs, funds, and executes.