Reorganization of Entrepreneurial Structures Within Global Crisis Management: Problems and Perspectives

This research offers a hypothesis that existing means of reorganization of entrepreneurial structures are ineffective within global crisis management, as they possess various significant drawbacks which hinder achievement of the goal of reorganization within global crisis management or suppose high cost for its achievement. The purpose of the article is to verify this hypothesis and to determine key problems and perspectives of improvement of the reorganization process of entrepreneurial structures within global crisis management. For the purpose of verification of the offered hypothesis, this work uses the developed proprietary method of evaluation of effectiveness of reorganization of entrepreneurial structures within global crisis management. The authors have conducted a comparative analysis of existing means of reorganization of entrepreneurial structures and evaluated their applicability and effectiveness within global crisis management. As an object for evaluation, a Russian global enterprise AvtoVAZ and Russian global enterprise Fiat were chosen. The authors determined the main problems of reorganization of entrepreneurial structures within global crisis management: weakening of the brand of entrepreneurial structures as a result of their reorganization and reduction of employees’ loyalty to reorganized enterprises. The authors also offered the exchange as a perspective means of reorganization of entrepreneurial structures within global crisis management and proved its high effectiveness with the help of the developed estimate method.